Ever wondered how can we position Armenia in the global context?  Ever wondered how to brand something non-commercial like a development project?  Is it possible to develop a brand for a whole country?

Kolba Cafe hopes to find out when it hosts Vasken Kalayjian, the CEO and Brand Architect at GK Tribe Global.

Vasken Kalayjian and his team, including GK Tribe Global, and Cundari, a Canadian-based partner office have carried a groundbreaking study painting a vivid portrait of how the Republic of Armenia is perceived.  That exercise generated 4,360 responses, providing a measure of the perceptions revealed in the one-on-one interviews.

But that’s not all.  Supplemental research reviewed over 200 articles and reports about Armenia, including government documents, economic evaluations, historical and cultural analyses, international tourism surveys and statistics as well as USAID tourism documents from 2006 to the present.  A team of researchers also visited over 200 Armenian sites and attractions for a firsthand assessment of Armenia’s core assets.

The survey answers questions like: “What keeps Armenians together as a nation?”,  “What is Armenia’s greatest strength?” or “What is your dream Armenia in 20 years?”  How do these results help us create the optimal positioning for Armenia?

Join our event of Facebook, get to know interesting people, have a cup of coffee and enjoy talk by Mr. Kalayjian on Branding Armenia.